Matthew Shenher

Matthew Shenher is the Client Growth Executive at Citrus Sports Software, the all-in-one platform built for sports training entrepreneurs running camps, clinics, and private training.

Over the past five years, Matthew has worked with hundreds of sports training business owners across North America, helping them move away from cobbled-together tools like Google Forms and Venmo and into a single platform built to grow revenue and cut admin time. He sees firsthand what separates the training businesses that scale from the ones that stall.

When he's not on the phone with customers, he's writing about the operational and growth challenges sports training entrepreneurs actually face — pricing, marketing, registrations, retention — with the goal of helping more coaches turn their passion into a business that pays.

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