Creating and Customizing Marketing Emails

Creating Marketing Campaigns

Citrus makes crafting email marketing campaigns quick and easy! Target your customers to ensure you only send emails that apply to them so you can maximize returns. Elevate your marketing by adding buttons with custom colors, images, blocks, and dynamic fields to make your campaigns more straightforward to read and more impactful. Take your marketing to the next level with Citrus - where simplicity meets customizations for successful campaigns.

Steps to Create Campaigns

1. Click on Marketing on the lefthand panel
2. Click on the Links tab to create a custom link to add to your campaign - click here to learn more about custom links
3. Click the Create Campaign button
4. Complete necessary information for the campaign (recipients, subject line, content)
5. Click Save Changes at the bottom of the page
6. Once the campaign is complete, you can preview, send a test to a team member, or schedule
7. Once the campaign is complete, Click Send at the top of the page

Revolutionize how you connect with your customers with Citrus' innovative personalization tools. Turn generic emails into captivating campaigns tailored to each recipient with dynamic Variables. With Variables, you can address each email by the recipient's name, fill in spaces with attendee names, and much more. There's no need to import your contacts. With Citrus Marketing, you can pull information from contact profiles. That means less work for you and better results for your program. Take advantage of Variables in your next campaign and watch your engagement soar!

Using dynamic variables is easy. Follow these steps to get started:

1. Create a campaign -> Click here to learn how to create a campaign
2. In the content box, click on { }
3. Choose a variable from the dropdown

Preview your dynamic variables:

1. Save your changes
2. Click Preview at the top of the page
3. Select Enable live recipient info on the right
4. Click through each recipient using the arrows on the left.

Pro Tip: Add a dynamic variable in your subject line to get more opens on your campaigns!

Here are the available Variables:

• {{program_name}} - the name of your program
• {{program_address}} - the address of your program
• {{program_city}} - the city where your program is located
• {{program_region}} - the region where your program is located (state/province/territory)
• {{event_name}} - the name of the event you are targetting
• {{event_starts_at}} - the date and time for when the event you are targeting starts
• {{event_ends_at}} - the date and time for when the event you are targeting ends
• {{event_date_range}} - the date and time for the duration of the event you are targeting
• {{contact_name}} - the full name of the contact (first and last name)
• {{contact_first_name}} - the first name of the contact
• {{contact_last_name}} - the last name of the contact
• {{contact_address}} - the contact's address
• {{contact_city}} - the city where the contact lives
• {{contact _region}} - the region where the contact lives
• {{contact_country}} - the country where the contact lives
• {{contact_postalcode}} - the contact's postal code/ Zipcode
• {{contact_ email}} - the contacts email address
• {{attendee_name}} - the  full name of the attendee (first and last name)
• {{attendee_first_name}} - the attendee's first name
• {{attendee_last_name}} - the attendee's last name
• {{attendee_email}} - the attendee's email
• {{attendee_gender}} - the attendee's gender

It's time for more engagement and fewer unsubscribers. Direct your email campaigns to a specific group of customers with Citrus' intuitive targeting system so your customers only receive emails that apply to them.

Ensure that your campaigns are not marked as spam and that your deliverability is upstanding by only sending relevant emails to your customer base. And no need to import contacts from external CRMs; target using your current Citrus customer base. Group customers based on events or specific membership - the possibilities are endless!  

Learn more about how to best target your customers through Campaigns!

Choosing which conditions to target:

Any: When you have more than one condition, setting the top condition to Any means that you are targeting contact that matches one condition, or the other, or both.

Example:

• Attendees under 15
• Attendees with an active membership (despite age)
• Attendees under 15 who have an active membership

All: When you set the top condition to All, it means that you are targeting contacts that match both conditions

Example:

• Attendees under 15 who have an active membership

Condition types:

There are many conditions to choose from. Here are some of the categories to access:

• Events: Filter by which events they have attended and that they have registered for
• Contacts: Target contacts based on address, if they have purchased your services, or whether they are connected accounts.
• Attendees: Filter attendees by age, attendance, gender, and whether they are connected or archived
• Memberships: Target your audience by membership status and by package.

Combine these condition types and narrow down your target audience.

‍