Software for Sports Training Businesses

Fill every camp and program. Grow with Citrus and AI.

Registration, payments, memberships and email in one place, so parents sign up, pay online and come back for the next camp. And Citrus has a fully open API, so Claude, ChatGPT or any AI agent you use can work inside your business for you. Watch the video, then book a free 30-minute demo.

Free 30-minute demo · No commitment · Live with a real human

Trusted by sports training businesses across North America

Increase Performance LogoHoopLife LogoBetter Player LogoWreckhouse Volleyball LogoThe Dugout Performance Centre Logo

Built for 24 sports, including yours

BasketballHockeySoccerBaseballFootballVolleyballSoftballLacrosseRugbyGolfSwimmingTrack and FieldWrestlingMartial ArtsBoxingFencingDance/CheerSkateboardingSkiing/SnowboardingCricketPower SkatingGoaltendingAthletic TrainingMulti Sport

Bring your own agent

Connect Claude, Codex or any AI agent to Citrus

Citrus has an open, documented API. Give your AI agent a key and it can work inside your Citrus account the way a member of your staff would, so the busywork gets done without you living in the dashboard.

1

Create a key

Open Manage API Keys in your Citrus settings and create a key for your agent. Make it read-only if it should only look, or full access if it should act.

2

Hand it to your agent

Give the key and the Citrus API docs to Claude, Codex or your own scripts. 444 documented endpoints cover your events, registrations, orders and contacts.

3

Let it do the busywork

Ask it to pull this week's registrations, set up next month's events or build a contact list for a campaign. Subscribe it to any of 262 signed webhook events and it hears about new registrations, cancellations and refunds as they happen.

Connected, and still secure

  • Your families' records live in Citrus. Birthdates, health card numbers and medical notes stay on a platform built and maintained by a full-time development team, not in an app somebody assembled over a weekend.
  • Payments run through Stripe. Card payments and payouts are processed by Stripe, not stored in a homemade database.
  • You hold every key. Each agent gets its own key. Rotate or revoke one at any time, and an agent that only needs to read never gets permission to change anything.
  • Every webhook is signed and logged. Your systems can check that each notification really came from Citrus, and every delivery is recorded.
  • Connect only what you trust. Any key can see what is in your account, so give access the way you would give a staff member a login: to the tools you trust, and no others.

Why Citrus

Change the Way You Work With Citrus

Citrus campaign revenue tracking with clicks, opens, and total revenue

Grow Your Revenue

Level up your revenue with easy registration. Customize your camp offerings, sell memberships or session credits, and watch registrations roll in.

A Citrus customer account with balance and session credits managed automatically

Gain Back Your Time

Take advantage of your most valuable asset: time. With Citrus handling registration, payments, and admin, you focus on coaching athletes.

Citrus growth metrics showing active members and monthly recurring revenue

Grow Your Sports Training Business

Spend less and make more. Real-time metrics and financial reporting show exactly how your program is performing, so every decision is an informed one.

Storefront · Marketing · Payments · Reporting

The Platform Sports Training Businesses Are Built On

What your customers see, and the three things owners ask about first. Exactly what we'll show you live.

A branded Citrus storefront where families browse and register for programs

Your Storefront

Your Customer Integrated Storefront

This is what your customers see: a professional, branded storefront where families browse your camps, clinics, and memberships and register in minutes. They get a seamless experience under your brand; you get the back office that runs it all.

  • Branded end to end. Your logo, colors, and imagery across the storefront, checkout, and every email.
  • Everything in one place. Camps, clinics, sessions, memberships, and private bookings, filterable by sport, age, and program.
  • Registration in minutes. Saved attendees and stored details make signing up and rebooking near-instant for parents.
  • Look legit, build trust. A professional storefront that makes your program the obvious choice, and scales as you grow.
Citrus email audience targeting inside the app

Marketing

The Ultimate Growth Engine for Sports

Forget the old way of marketing your business. Citrus gives you data-driven marketing built into the same platform your registrations run on, so every campaign ties back to real revenue.

  • Precision-targeted emails. Segment by who registered, for which event, and when, and reach the right families every time.
  • Track every click. Custom links and QR codes show exactly what drives clicks, registrations, and revenue.
  • Track every dollar. See how much revenue each email campaign generates, then refine and resend.
  • Connected CRM. Every contact, registration, and conversation feeds the same customer record. Meta ads tracking included.
10,000 free emails/mothen a flat $20 per additional 5,000. No contracts.
Citrus integrated payment processing, powered by Stripe

Payments

Secure and Seamless Payments

Citrus' integrated payment processing makes transactions effortless. No third-party services to wire up: accept payments, process registrations, and keep everything PCI-compliant in one system.

  • Built-in processing. Payments run through your Citrus storefront, powered by Stripe. Fast, reliable, PCI-compliant.
  • Pass on the fee. Choose to pass the processing fee to customers at checkout so you keep 100% of your price.
  • Every payment type. One-time registrations, recurring memberships, session credit packs, and private booking payments.
  • Payouts you can trace. Every payout reconciles against your sales reports, down to the dollar.
~4.9% + $0.55per transaction, and you can pass it to customers so you absorb $0.
Citrus sales summary report with volume, net sales, tax, and payouts

Reporting

Know Your Numbers. Run Your Business Smarter.

Detailed reports on revenue, sales, payments, and registrations, all in one place. Whether you're tracking sales trends or monitoring program performance, Citrus makes the finances effortless.

  • Sales summary reports. Total volume, gross sales, discounts, net sales, tax, and payouts in one report.
  • One powerful view. Sales, registrations, and customer feedback at a glance for quick, informed decisions.
  • Taxes kept simple. Automated tax rates and generated reports keep you compliant without the headache.
  • Turn interest into revenue. Track created orders and email campaign revenue, then push the right offer at the right time.

And everything else

All the Tools to Run Your Sports Training Business

Every tool below is included, and every one of them gets covered in your demo.

Easy Registration

Fill Your Camps Faster

A registration flow parents can actually navigate. Saved attendees register instantly, with no paper forms and no chasing payments.

Event Coordination

Launch Events in Seconds

Spin up camps, clinics, and sessions in seconds, then manage rosters and schedules from one place.

Memberships

Boost Your Monthly Revenue

Turn one-off registrations into recurring revenue with memberships and session credit packs.

Custom Branding

Your Brand, Front and Center

A custom-branded storefront and branded emails, so families see your program, not a generic portal.

Inbox

Communication Made Easy

Every conversation with your families in one inbox, tied to their registrations and history.

1 on 1 Bookings

Offer Private Bookings

Let clients book and pay for private training online, synced straight to your coaches' calendars.

Real programs, real results

What Our Customers Are Saying

What happens after you book

From Booking to Up and Running

01

Pick a time that works

Tell us a bit about your program, then grab any open 30-minute slot, right on this page. No sales queue.

02

Get a live walkthrough of Citrus

We'll walk you through the platform using examples for your sport: registration, memberships, marketing, metrics, payments, and connecting your own AI agent.

03

Leave with a plan

You'll know exactly what Citrus replaces, what setup looks like for your program, and what it costs. If it's not a fit, no pressure.

Common questions

Demo FAQ

Yes. It's a free 30-minute video call with our team, no commitment and no credit card. You'll see the platform live and get every question answered.

Plans start at $500 per year: Starter at $500, Standard at $1,500, and Pro at $2,500, billed annually. On the demo, we'll show you which plan fits your program and what the numbers look like at your volume.

Roughly 4.9% + $0.55 per transaction processed through Citrus. You can choose to pass the processing fee on to your customers at checkout, so you don't have to absorb it yourself.

You get 10,000 free emails every month. After that it's a flat $20 for every additional 5,000 emails. No contracts and no surprise charges.

Basketball, hockey, soccer, baseball, volleyball, football, and any camp, clinic, or academy model. If you run youth sports programs, Citrus fits.

Registration forms, payment links, spreadsheets, separate email tools, and the admin time gluing them together. Registration, payments, marketing, communication, and reporting live in one platform.

No problem. Your booking confirmation includes a reschedule link, so you can move the call to a better time in one click.

Book your free demo

Take Your Sports Business to the Next Level

We'll walk you through Citrus using your own programs, including how to connect your own AI agent. Tell us about your program, then pick a time.

Next step: choose any open 30-minute slot.

Prefer to talk first? Call +1 (844) 534-5080 or email sales@joincitrus.com